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| **** Citation for Design - 2009 **** |
| # 283 |
| Category: Unbuilt |
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| This speculative project for Brand Boulevard anticipates the erosion of the predominant land use typology of the car dealership with a set of landscape and urban strategies that bring consumer and ecological diversity. A series of new productive and regenerative prototypes overhaul the surfaces of the asphalt lots. By instituting new layers of landscape performance, orchestrated infrastructure and suggestive programming the corridor begins to balance towards a new kind of urban environment, resilient to blight and receptive to new futures. Part urban forest dotted with follies, gardens, and recreation and part urban boulevard with streamlined infrastructure, consumer and cultural opportunities; the new Brand Boulevard represents a hybrid that smoothes the unresolved categories of urban, suburban, and pastoral into a seamless corridor of production and experience. |
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| Corridor Before |
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| Corridor Transformed |
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| Brand Strategies |
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| Section Sponge Lot |
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| Section Folly |
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| Section Car Storage |
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| View Civic Showroom |
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| View Sponge Lot |
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| View Street |
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| Click on thumbnails to open windows with larger images. |
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