The Plaza facades of these two book-ended buildings will complete the ‘urban living room’ of VICTORY and define the entry into the existing American Airlines Center.  These two media facades are imbedded with the dynamic motion of large LED television screens capable of an infinite number of arrays as they slide horizontally along parallel industrial-grade movable tracks.  Together, these eight screens will display a select set of static and dynamic digital and broadcast and form an immersive environment of light, information and sound.

A select set of static, digital and broadcast media elements are integrated within this district’s architecture -- forming an interactive network that will pair new visual-display technologies within a new type of environmental media platform.  This will be an environment of street-theater that will deliver branded messages, live events, product launches, collections, exhibitions and hospitality events.

This district will be the home of the Victory Media Network: "VMN". 

The architecture of these two gateway buildings is designed to reflect the contemporary and kinetic nature of the media technology imbedded within them.  Designed by TFO Architecture, Inc, the two flanking 80,000 square foot buildings will "bookend" the Victory Plaza with nightclubs, restaurants, retail and loft-style offices becoming both the entry forecourt to the American Airlines Center and the streets of VICTORY.

The ground floors of both buildings will be animated with street retail and restaurants.  A 25 foot high, transparent storefront with oversized and industrial glass doors will reveal the activity within while engaging the surrounding streets, Victory Plaza and the American Airlines Center.

To the surrounding streets, the outermost facades of these two buildings are intended to mirror each other and define these urban edges.   The ribbon windows of the office floors above are shielded by a layered sunscreen of fine metal mesh -- setting a horizontal unification of these street facades.

Victory Plaza will be the center of VICTORY… and Dallas.